Understanding ISL football team logos. 1. Pune FC This logo is designed by Mumbai-based Activ Eight Dimensions. The fort shaped logo pays tribute to the legendary Chhatrapati Shivaji, the great Maratha warrior, who was a master at building forts and defence strategy. Shivaji and his army were also famed for their horse riding skills during battle, which has also featured on the logo. The flag on top of the fort in the logo conveyed victory, while the colour orange – a Shivaji associated colour, combined with the colour purple, the colour of the Fiorentina Club, Italy with whom the club has tied up. The lily, below the football, is the official symbol of the city of Florence, where the club Fiorentina is based, which blends seamlessly into the logo. The motif – Passion, Honour, Glory represents the vision of the club and its motto. 2. Mumbai FC The blue and white crest is topped with a resilient fortress wall that stands proudly, surrounding the logo. Th
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